McDonald's Ad Analysis pt.2

http://www.eatmedaily.com/2009/11/mcdonalds-french-fry-wi-fi-ad/

Forgetting that using imgur.com to shorten the url also prevents the professor from finding the actual source is probably a bad thing. Actual source now included.

McDonald's Ad Analysis

The McDonald's ad chosen advertises a plan to offer free wifi at all McDonald's locations. The exigence of the ad is clearly to improve sales by attracting members of the working class that require access to the internet at all times. The message of the ad is again somewhat vague, assuming that everyone will know the four bars signifies free wifi. However, it is also quite likely that anyone who uses wifi regularly at lunch to conduct business will already be knowledgeable about the symbol. The primary audience of the ad is anyone who may require wifi access at lunch to continue their work or read email while eating. There is also a secondary audience, that being the increasingly large number of people with smartphones who will find wifi helpful to look things up while eating. The context of the ad is that people have to eat, so the ad is attempting to convince people to eat at McDonald's. The ethos in the ad is almost nonexistent, but is present in the fact that McDonald's is a very large and well known fast food restaurant and has little reason to lie about what it does. The logos is simple, in that wifi is helpful for anyone working on the go and needs to keep up with business even while on a lunch break. The pathos is also nonexistent. The ad is extremely minimalist, and has little substance while still conveying a simple message. The ad itself is eye catching, with a bright red background and all yellow text. This makes the ad easy to see and allows virtually anyone to almost instantly connect the ad to McDonald's. The ad is somewhat vague, assuming everyone will already know that the bar symbol signifies wifi capability. However, since the ad is targeted at a small primary demographic it is likely to be effective in attracting those people.

http://i.imgur.com/kVDuI.jpg